Digital and Social Media Training (London)
Friday, 23 June, 2017 10.00 - 16.00
Ambassadors Hotel Bloomsbury, 12 Upper Woburn Place, London, WC1H 0HX
Many LPCs have social media accounts and are trying to engage with contractors and local stakeholders using digital channels – but how can you make the most of the resources you have and ensure you make a positive impact?
In this training session, David Angell and Ben Stockman of Wordsmith Digital, who masterminded the digital components of last year’s Support Your Local Pharmacy campaign, will explain the secrets to their success and look at how making best use of digital media could help transform the way that LPCs communicate and operate.
Drawing on their years of working in social media campaigning and digital advertising, these experts will guide LPC representatives through the complicated digital landscape to focus on your aims and then help to develop strategies that you can begin to apply to your LPC. Attendees will come away with an understanding of what digital and social media channels they can use, how they can make the most impact, potential pitfalls, and a potential strategy for their LPC. As well as the key social media channels, we will look at topics such as newsletters, and show you how to measure the success of your digital communications. The PSNC Communications team will also be on hand to answer any questions.
The workshop is suitable for anyone looking for ways to improve the digital impact of their LPC. It will take place in London on Friday 23 June from 10am to 4pm.
Location: Ambassadors Hotel Bloomsbury, 12 Upper Woburn Place, London, WC1H 0HX