Media Skills Training
Thursday, 29 June, 2017
Now more than ever we need to use the local media to promote the value of the community pharmacy network and contractors can expect their LPC to have the confidence and ability to respond to requests from the media for interviews or proactively create media interest. Either way it’s not something to attempt without the right training – otherwise things can disastrously backfire.
We are repeating our media training on 29th June in central London at leading communications agency Luther Pendragon – 10.30am to 4pm.
The media training, which is for LPC members and officers that haven’t been on PSNC’s media training before, will give LPC members a better understanding of how the media works, getting the right facts and key messages for different audiences, how to prepare for and handle interviews with local radio and questions from local newspapers, tips, dealing with difficult questions and the traps to avoid. The day will also include proactive media work including preparing press releases and how to approach local newspapers and radio.
The training will be led by two experienced media experts from Luther Pendragon – numbers will be strictly limited to allow delegates to practice and receive feedback.
Location – Luther Pendragon – London
Cost – £199