LPC Support Seminar – Media Skills Training

Friday, 10 October, 2014


The media can be your best friend or your worst enemy. On this PSNC training course you will discover how the media operates and be given the confidence to work with it. The experienced tutors will tell you how and why editors in the media decide what makes a story newsworthy. You will be put on the spot yourself and trained to give relevant and relaxed interviews with concise key messages.

The day will show you how to write effective press releases, prepare for interviews – the tips and techniques; how to prepare those key messages and get them across- whatever the question.

The day will concentrate on the media LPCs are most likely to deal with – the local press and radio -with coaching on how to handle the media successfully and where the mistakes can occur.

The theme for the day will be how to use the media to promote community pharmacy services – giving delegates the opportunity to use their expertise immediately. There will also be training on how to deal with negative pharmacy stories.

The event will be led by two experienced communication consultants from Luther Pendragon-including Luther managing director Simon Whale. Luther Pendragon has worked for many years with PSNC and LPCs. Leaders in community pharmacy public relations Luther have run successful national pharmacy campaigns and work with MPs and Peers on the running of the All Party Pharmacy Group.

Where and when

The training is on Friday 10th October and the venue is Luther Pendragon 3 Priory Court Pilgrim Street London EC4V 6DE

Registration is from 9.30am for a 10am start, finishing at 4pm. Lunch is provided.

The delegate fee is £165 and numbers are limited so early registration is advised.

To register go to Media Skills Training Booking



View all events >

Price concessions webinar

Mike Dent (Director of Pharmacy Funding) and Suraj Shah (Drug Tariff and Reimbursement Manager) will be hosting a PSNC webinar about...

LPC Members Training Days

With new content and updates, PSNC’s LPC members days are for both new and experienced LPC members and officers. The...

National meeting of LPCs

Formerly the national meeting of LPC Chairs and Chief Officers, the agenda will this time include PSNC briefings and discussions...

Funding 2018/19 webinar

Following the announcement of community pharmacy funding for 2018/19, PSNC will be holding a webinar to discuss the settlement on Tuesday...

FMD webinar

PSNC will be holding a webinar about the Falsified Medicines Directive (FMD) on Wednesday 7th November at 7.00pm. On the night Alastair Buxton, PSNC’s...

Quality Payments webinar

Following the announcement of a second Quality Payments Scheme for 2018/19, PSNC will be holding a webinar on Tuesday 16th October at...

PSNC Leadership Academy

LPC Leaders: Working Together to Lead and Effect Change Tuesday 11th December  2018 (10.30am-4pm) at the Melia White House, Albany...