Be Clear on Cancer ‘blood in pee’ campaign announced

PHE for website

Be Clear on Cancer ‘blood in pee’ campaign announced

February 16, 2016

Public Health England (PHE) has announced a national campaign to highlight the importance of recognising ‘blood in pee’ as a key symptom of bladder and kidney cancers. The campaign will run for six weeks from 15th February – 31st March 2016.

PHE has produced a pharmacy retail pack, which can be ordered from PHE’s website. The pack contains posters, a counter card, shelf barkers, leaflets and a campaign overview briefing sheet.

The campaign is aimed at men and women over the age of 50 from lower socio-economic groups and their key influencers, such as friends and family. The key message of the campaign is for people to inform their doctor if they notice blood in their urine, even if it’s ‘just the once’.

The campaign is part of the Be Clear on Cancer series, which aims to improve early diagnosis of cancer by raising awareness of the signs and or symptoms of cancer, and to encourage people to visit their GP without delay.

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