Community pharmacy campaign: getting involved

Community pharmacy campaign: getting involved

October 14, 2016

Contractors, LPCs and pharmacy teams may well have been following developments in both the pharmacy and national media over the past 24 hours.

This follows an announcement from the minister David Mowat on community pharmacy’s role in urgent care and, this morning, PSNC’s rejection of the Department of Health’s most recent funding proposals.

PSNC and the other national pharmacy organisations have working hard to ensure that the media and politicians are aware of the announcements and the ongoing concerns about community pharmacy. LPCs have also been writing to local MPs this morning to alert them about the developments.

PSNC Chief Executive Sue Sharpe this morning appeared on the BBC Radio 4’s Today programme to discuss PSNC’s position.

She said of the Department’s proposals for community pharmacy: “It is madness and it is so damaging to the people who use pharmacies every day, it is so damaging to the NHS and it so damaging to social care because a lot of this burden will fall on the NHS in other places and on social care.” The programme was followed up with an article on the BBC website.

LPCs are also working with local newspapers who have been picking up on the story with articles such as these from a local newspaper in Cumbria; we hope that other areas follow suit. A template press release is now available to help LPCs with this work.

How can you help?

There are a number of things that community pharmacy teams can do today, to ensure that we get as much favourable media coverage and support from MPs as possible:

  • Tweet the link to PSNC’s letter perhaps using our template tweets to engage local politicians: Tweet templates
  • Continue tweeting about the benefits of community pharmacy services and the PwC report – some draft tweets on the PwC report are available at: psnc.org.uk/valueofpharmacy.
  • If you receive any requests for media comments, please speak to your LPC in the first instance.
  • Let us know about any media or MP successes you have by emailing campaign@psnc.org.uk
  • Send your case studies about how your pharmacy is helping your local community and how it might be affected by cuts to campaign@psnc.org.uk


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