November campaigning day: promoting community pharmacy’s role in winter

November campaigning day: promoting community pharmacy’s role in winter

October 13, 2017

The national pharmacy organisations are working on plans for a political campaigning day for community pharmacy to be held on Tuesday 21st November.

The focus for the day will be community pharmacy and winter pressures, with the aims being to highlight all that community pharmacies do to help patients and the NHS through the winter, to warn of the risks if this is lost, and to make the case for the further development of services.

The campaigning day will offer a chance to renew media and political interest in community pharmacy, and we hope that everyone working in community pharmacies will be able to take part and help by showcasing the vital work they are doing.

Campaigning activities on the day will include:

  • Social Media: As ever, we will be using social media to try to get as many people talking about community pharmacy as possible. We are working on a theme around ‘pharmacy winter’ and we will be encouraging community pharmacy teams to use their social media accounts to show the difference they are making in a single day, as we head into the winter period. We are working on resources including template tweets and blogs which will be available nearer to the time.
  • Engaging with Local Councillors: The current political focus on local commissioning means it is more important than ever to engage with local councillors, and the action day should provide a useful opportunity to do this. We will be aiming to offer briefings to as many councillors as possible, and particularly those with an interest in health, inviting them to visit a community pharmacy to find out more about the services they are offering and their role throughout the winter months.  If you would be interested in hosting a councillor visit at your pharmacy, please let your LPC know.
  • A Parliamentary Reception: This will offer a chance for MPs to come and receive a medicines check as we move into winter, along with a short briefing on community pharmacy. LPCs are supporting this work by inviting their local MPs and, in some cases, sending representatives to the event. If you would like to invite your MP to the reception, please coordinate with your LPC.

Detailed resources for use by both LPCs and community pharmacy teams will be made available shortly and we look forward to seeing community pharmacy teams come together as they have done so brilliantly in the past.

If you have any questions or would like further information at this stage, please email campaign@psnc.org.uk



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