Preparations underway for Stay Well Pharmacy campaign

Preparations underway for Stay Well Pharmacy campaign

January 16, 2018

NHS England is launching a new Stay Well campaign focused on encouraging parents with young children to use community pharmacies.

The Stay Well Pharmacy campaign will run from February 12th to March 31st with tactics including:

  • Television advertising;
  • Social media activity;
  • Posters and leaflets; and
  • A media partnership with NetMums.

The campaign will be targeting parents of children aged five years or under, aiming to increase their confidence and trust in the advice given by community pharmacy teams, and encourage them to use pharmacies rather than visiting their GP for minor health concerns.

Campaign materials will be available for community pharmacies ahead of the campaign, and these feature real community pharmacy team members along with prominent green cross imaging. The campaign materials will explain to parents that they can speak to the community pharmacy team about a range of minor health concerns.

Local NHS England teams have been notified that the campaign will feature as one of community pharmacy’s six public health campaigns for the year. PSNC will share further details on the launch of the campaign and the materials available as soon as we have them.

The national pharmacy organisations are also helping NHS England to collate training resources that will help community pharmacy teams to manage the conditions that parents of young children are expected to talk to them about.

Look out for more information on the campaign in the coming weeks.



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