Promoting flu vaccinations: LPC toolkit launched

Promoting flu vaccinations: LPC toolkit launched

August 17, 2017

PSNC has today launched a toolkit to help LPCs to promote the Flu Vaccination Service.

To support LPCs in matching the incredible success of last year’s service, PSNC has once again developed a wide range of resources to help with communications and marketing. There are resources which aim to gain interest from the local media, as well as more general information intended for patients and the public.

Whilst many of the resources were available to LPCs in previous years, PSNC has brought them together into one place and all have been updated to relate specifically to this year’s service specification. The toolkit is replicated below, but can also be found at:

Flu Vaccination Service promotional toolkit

Part 1: Service launch

PSNC Briefing 062/17: Flu Vaccination Service template press release
This PSNC Briefing contains a template press release which provides some suggested text for LPCs to use with local media outlets at the launch of the service. The template includes areas where LPCs may wish to include local information, plus quotes from a local community pharmacist and an LPC representative.

PSNC presentation on the Flu Vaccination Service 2017/18 (PDF)
This presentation, based on the recent Flu Vaccination Service video, can be used by LPCs who wish to provide additional training to community pharmacy contractors and pharmacy teams on the Flu Vaccination Service. A PowerPoint version is also available.

Flu Vaccination Service advert templates
You may also wish to generate interest amongst the local population by promoting the community pharmacy service in local newspapers and magazines. This document includes both A4 and A5 sizes, as well as black-and-white options, to fit a variety of advertising budgets.

PSNC Briefing 050/15: Template radio scripts to promote national pharmacy flu vaccination service
The LPC may also wish to consider working with a local radio station to produce some adverts. This PSNC Briefing was issued when the national service first began, but the template scripts are still relevant.

Part 2: Reaching out to local stakeholders

Promoting the service to local charity support groups will help increase their members’ awareness of the importance of having a flu vaccination and that the NHS Flu Vaccination Service is widely available in community pharmacies as well as from GP practices. The following resources have been created to help LPCs.

LPCs may want to consider using social media networks, such as Twitter, to promote the Flu Vaccination Service. The following resources are available to support you in using this method of communicating with patients or other stakeholders.

Additionally, to support the sharing of best practice, please see further examples of promotion from other LPCs.

Part 3: Responding to queries

PSNC Briefing 064/17: Flu vaccination: The benefits of a community pharmacy service
To support LPCs in providing information and statistics to patients and local stakeholders, PSNC has developed this briefing which sets out the evidence we have for community pharmacy flu vaccination services, showing that they can effectively augment the vaccination service provided by GP practices.

PSNC Briefing 063/17: Flu vaccination: Responsive Lines for LPCs
Finally, these lines may be useful to LPCs who experience negativity from local doctors or Local Medical Committees (LMCs) about the recommissioning of the Flu Vaccination Service.

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