Stay Well Pharmacy resources: delivery update

Stay Well Pharmacy resources: delivery update

February 21, 2018

Update for contractors yet to receive campaign materials (21st February 2018):

PSNC has been seeking clarification from NHS England after receiving queries from contractors who have still not received their packs of Stay Well campaign materials. These were expected to be sent out in the week commencing 12th February 2018.

Public Health England (PHE), who are co-ordinating the distribution of the materials with the Healthcare Distribution Association, have confirmed today that the delivery of the packs was delayed last week. They have advised that the situation is being resolved.

Pharmacies should start receiving materials by the end of February, and are asked to make use of the materials when they do arrive.

Public Health England made the following statement on February 22nd 2018:

“We are aware a number of pharmacies have not yet received a Stay Well Pharmacy toolkit, for which we apologise. Unfortunately, we have experienced some delays in the production of the material which has, in turn, resulted in the delivery of the kits being delayed into the distribution sites of Healthcare Distribution Association members. As originally intended the kits will be distributed as part of daily prescription medication deliveries to all community pharmacies in England.

“Please be assured a kit is on its way, most of these will arrive by the end of this week, with all deliveries being completed by the end of the February. In the meantime campaign materials are also available to download from the Campaign Resource Centre.”


NHS England’s Stay Well Pharmacy campaign, which encourages the public to ask community pharmacy teams for advice on minor health concerns, has launched this week.

Community pharmacies should receive a briefing pack and resources including posters from NHS England this week.

The campaign launched on Monday 12th February and makes use of posters, leaflets, social media activity and television advertising to raise awareness.

Running until 31st March 2018, the campaign is aiming to increase the public’s trust and confidence in community pharmacy teams as the place to go for clinical advice for minor health concerns, and encouraging people to use pharmacies rather than visiting their GP as a first port of call.

The campaign is targeting parents of children aged five years or under, aiming to increase their confidence and trust in the advice given by community pharmacy teams, and encourage them to use pharmacies rather than visiting their GP for minor health concerns. Three key symptoms are the focus of the campaign: sore throats; coughs and colds; and tummy problems.

The Healthcare Distribution Association has kindly agreed to distribute a branded toolkit to all pharmacies in England (multiples, small chain and independents) as part of their daily prescription medication deliveries. The toolkit should arrive w/c 12th February so pharmacy teams are asked to watch out for it arriving and start to use it immediately.

The campaign materials feature real community pharmacy team members along with prominent green cross imaging. The campaign materials will explain to parents that they can speak to the community pharmacy team about a range of minor health concerns.

Support materials

Resources hub
PSNC, working in partnership with the other national pharmacy organisations, has worked to compile a one-stop resources hub, linking to all the most up-to-date clinical resources that can help community pharmacy teams to manage minor illnesses, and identify any red flag symptoms. Pharmacy teams are encouraged to use the hub and share it with colleagues.

Communicating with patients
LPCs may wish to use this opportunity to raise awareness locally of the work pharmacy teams do. This page contains resources created for patients and the public to provide more information about community pharmacy and its services.

PSNC Briefing 008/18: Hosting a pharmacy visit for your local MP
If you would like to organise a pharmacy visit for your local MP during the campaign, this recently update PSNC Briefing provides guidance which can help in the planning and preparation of such a visit. Much of this advice is also applicable if you are arranging a visit for a local councillor.

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