Pharmacy Winter campaign day

Pharmacy Winter campaign day

The national pharmacy organisations will be holding an action day on Tuesday 21st November 2017, aiming to promote the role that community pharmacy teams can play in helping people to stay healthy through winter and reducing pressure on other NHS services.

The aims of the Pharmacy Winter campaign are to:

  • promote the roles that community pharmacy teams already play in helping people to stay healthy through winter and reducing pressure on other NHS services;
  • warn of the risks if any of these services are lost; and
  • highlight the many additional roles that community pharmacies could play in helping people and the NHS through the winter period.

PSNC Briefing 081/17: The #pharmacywinter Action Day – Key Messages & Media Resources


On the day, a number of activities will take place. Click on the heading below to reveal more information and related resources.

Councillor pharmacy visits

The current political focus on local commissioning means it is more important than ever to engage with local councillors, and the action day should provide a useful opportunity to do this. We will be aiming to offer briefings to as many councillors as possible, and particularly those with an interest in health, inviting them to visit a community pharmacy to find out more about the services they are offering and their role throughout the winter months.

How to get involved:

  • Pharmacy teams: If you would be interested in hosting a councillor visit at your pharmacy, please let your LPC know.
  • LPCs: Invite councillors to visit local pharmacies and let us know about any planned visits by emailing campaign@psnc.org.uk

Resources:

PSNC Briefing 080/17: A guide to local government and community pharmacy (October 2017)

PSNC Briefing 081/17: The #pharmacywinter Action Day – Key Messages & Media Resources

Social media work, including WePharmacists Twitterchat

We will be using social media to try to get as many people talking about community pharmacy as possible.  We are encouraging all community pharmacy teams and LPCs to use their social media accounts on the day to help show the difference that pharmacies are making as we head into the winter period. You can use the #pharmacywinter hashtag to take part.

A ‘Twibbon’ has been created so you can show your support. Please visit this page for guidance on how to add it to your profile picture – and don’t forget to Tweet/post to tell others about it.

PSNC is also pleased to announce that we will be co-hosting a WePharmacists Twitterchat between 8-9pm on 21st November to mark the day. Details are available at: http://www.wecommunities.org/tweet-chats/chat-details/4084

How to get involved:

  • Pharmacy teams:
    • Use the #pharmacywinter hashtag on social media to show the difference your pharmacy team is making;
    • Add the Twibbon to your profile picture; and
    • Join the WePharmacists chat.
  • LPCs:
    • Use the #pharmacywinter hashtag to share examples of great work by pharmacies in your area;
    • Add the Twibbon to your profile picture;
    • Engage local stakeholders via your posts; and
    • Join the WePharmacists chat.

Resources:

#pharmacywinter tweet templates – for use by community pharmacy teams

Tweet templates for use by LPCs

Pharmacy Winter photoboard
This can be held in photos taken to be posted on social media. These photos could be of pharmacy team members or MPs and councillors who you may have asked to visit the pharmacy.

Parliamentary Reception

This will offer a chance for MPs to come and receive a medicines check as we move into winter, along with a short briefing on community pharmacy. LPCs are supporting this work by inviting their local MPs and, in some cases, sending representatives to the event.

How to get involved:

  • Pharmacy teams: If you would like to invite your MP to the reception, please coordinate with your LPC.
  • LPCs: Invite your local MPs and let us know those who are planning to attend by emailing campaign@psnc.org.uk

Resources:

Draft invitation for MPs

PSNC Briefing 081/17: The #pharmacywinter Action Day – Key Messages & Media Resources



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