Flu Vaccination – promoting the service to patients

Flu Vaccination – promoting the service to patients

This page contains links to resources which can be used to promote the Flu Vaccination Advanced Service to patients.

If community pharmacy contractors decide to develop their own marketing materials to promote the service they must ensure they comply with the requirements of the Terms of Service relating to promotion of services funded by the NHS.

In January 2017 NHS England updated the guidelines on the use of the NHS Identity, including revised guidance for all primary care contractors who are commissioned under a primary care contract. Therefore if contractors choose to use the NHS identity on their marketing materials, they must ensure that the revised guidance is adhered to when producing, updating or replacing designs.

Click on a heading below for more information. 

PSNC resources

Invitation letter

Flu vaccination letter for patients (Word)
This letter invites eligible patients to have their NHS flu jab. It should be personalised with the pharmacy’s details.

Social media

Pharmacy teams may want to consider using social media networks, such as Twitter, to promote the Flu Vaccination Service. The following resources are available to support you in using this method of communicating with patients.

Flyers and leaflets

Small flu vaccination flyer
These flyers could be attached to dispensing bags to alert patients to the Flu Vaccination Service.

Flu vaccination patient template leaflet (Word)
This leaflet provides information for patients on the NHS flu vaccination.


Flu Vaccination Service poster – general

Flu Vaccination Service poster – aimed at those with long term conditions

Flu Vaccination Service poster – aimed at carers

Flu Vaccination Service poster – counter top notice


PSNC has worked with those who are fluent in other languages to create translations of our posters.

If you can provide a translation we haven’t got, please contact Melinda Mabbutt, Communications Officer.

Public Health England resources

NHS Employers

Digital resources

Social media toolkit – to help teams use twitter as part of their social media campaign


Materials available from vaccine manufacturers

Sanofi Pasteur MSD – Flu vaccination campaign materials (please note, some of these resources are intended for GP practices only)

Seqirus Vaccines Ltd – Flu awareness support materials

Return to the flu vaccination hub page

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