Public Health (Promotion of Healthy Lifestyles)

Public Health (Promotion of Healthy Lifestyles)

Each year pharmacies are required participate in up to six campaigns at the request of NHS England. This involves the display and distribution of leaflets provided by NHS England.

In addition, pharmacies are required undertake prescription-linked interventions on major areas of public health concern, such as encouraging smoking cessation.

Service Specification

Essential Service 4 – Promotion of Healthy Lifestyles (Public Health) Service Specification

PSNC guidance on provision of materials for the six public health campaigns: if leaflets and posters or other patient literature are to form part of a public health campaign these should be provided to the community pharmacy contractor by NHS England or alternatively a source of free leaflets, such as the Department of Health and Social Care (DHSC) order line, could be highlighted prior to the start of the campaign. It is not a requirement of the service for the contractor to purchase leaflets, or to go online and download and print leaflets.

PSNC proposal on the organisation of the six public health campaigns: Over the last few years there have been regular requests for community pharmacies to be involved in national public health campaigns funded and managed by DHSC. Examples of where a significant number of community pharmacies have been involved include the distribution of Quit Kits, and the Stoptober, Act F.A.S.T. and Be Clear on Cancer campaigns. In some circumstances local NHS England teams used these nationally organised campaigns as their local topics for public health campaigns.

PSNC has proposed to NHS England and Public Health England (who are now responsible for the nationally managed public health campaigns) that some or all of the topics for the six public health campaigns are chosen at a national level by Public Health England and NHS England in consultation with PSNC; the remainder of the campaign topics could be selected by the local NHS England teams in consultation with their Local Authority Directors of Public Health/Health and Wellbeing Boards. The rationale for this proposal is that if all community pharmacies were involved in nationally managed campaigns in a coordinated manner PSNC believes the campaign messages would have greater exposure to the target groups. This in turn would bring both increased patient benefit and administrative efficiencies for NHS England.

Related resources

National Institute for Health and Care Excellence – Community pharmacies: promoting health and wellbeing (August 2018)

Free health and cancer information materials – for pharmacists and patients: Cancer Research UK provides trustworthy and up to date information on cancer and health to support both pharmacists and patients. Visit their publications site to order free leaflets, download stats or sign up to their primary care newsletters, or alternatively call 0203 469 8333.

DHSC / Public Health England / NHS England leaflets: some publications for nationally funded public health campaigns are available to order online from the Health and Social Care Publications Orderline or by calling 0300 123 1002.

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