Public Health (Promotion of Healthy Lifestyles)

Public Health (Promotion of Healthy Lifestyles)

Each year pharmacies are required to participate in up to six public health campaigns at the request of NHS England and NHS Improvement (NHSE&I). This involves the display and distribution of leaflets provided by NHSE&I; see further details below.

In addition, pharmacies are required to undertake prescription-linked interventions on major areas of public health concern, such as encouraging smoking cessation. The requirements are set out in the service specification:

Essential Service 4 – Promotion of Healthy Lifestyles (Public Health) Service Specification


Mandatory public health campaign topics for 2019/20

PSNC has agreed with NHSE&I to set the six campaign topics at a national level so that all community pharmacy contractors participate in the same campaigns, thus having a greater exposure to the target groups.

It has been agreed that the campaign topics should, wherever possible, support NHSE&I’s operational and public health priorities, such as winter pressures, smoking, obesity and alcohol.

The following campaigns and timescales have been agreed for 2019/2020:

1) mid-February to mid-March 2019 Help Us Help You Pharmacy campaign (formerly Stay Well Pharmacy) –  campaign details
2) mid-May to mid-June 2019 Children’s oral health/Smile Month (in line with the training that was incentivised by the Quality Payments Scheme) – campaign details
3) September 2019 Antimicrobial resistance
Resources for this campaign and Stoptober will be delivered together from 14th August 2019
4) October 2019 Stoptober
Resources for this campaign and AMR will be delivered together from 14th August 2019
5) November/December 2019 Help Us Help You main Winter campaign (formerly Stay Well this Winter)
Resources for this campaign will start arriving in pharmacies from late October/early November 2019, via deliveries from Healthcare Distribution Association member companies (e.g. AAH and Alliance Healthcare). Further campaign details
6) January 2020 Alcohol

To provide some local flexibility, there will be two different types of campaigns:

  • Campaigns that appear in black: These campaigns have been developed nationally; and
  • Campaigns that appear in red: These campaign topics have been agreed nationally, but allow flexibility for local NHSE&I teams to consider the specific patient populations that they might target these campaigns at, e.g. the Stoptober campaign materials will be used, but pharmacy teams may be asked to target pregnant women who smoke.

The antimicrobial resistance campaign (which appears in green) has the potential to fall between either of the above groups as there is other central NHSE&I/Public Health England work that is being developed which could inform the focus of the campaign.

Further information on the above campaigns, including which resources will be provided to pharmacies, will be available in due course.


PSNC guidance on provision of materials for the six public health campaigns

If leaflets and posters or other patient literature are to form part of a public health campaign, these should be provided to the community pharmacy contractor by NHSE&I or alternatively a source of free leaflets, such as the DHSC order line, could be highlighted prior to the start of the campaign. It is not a requirement of the service for the contractor to purchase leaflets or to go online and download and print leaflets.


Related resources

National Institute for Health and Care Excellence – Community pharmacies: promoting health and wellbeing (August 2018)

DHSC / Public Health England / NHS England leaflets: some publications for nationally funded public health campaigns are available to order online from the Health and Social Care Publications Orderline or by calling 0300 123 1002.

Public Health England Campaign Resource Centre: The Campaign Resource Centre brings together information for partners on all Public Health England marketing campaigns. It’s the easy way to find the latest campaign information and resources for all campaigns. Community pharmacy teams can download or order materials from this website free of charge.



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