Public Health (Promotion of Healthy Lifestyles)

Public Health (Promotion of Healthy Lifestyles)

Each financial year (1st April to 31st March), pharmacies are required to participate in up to six health campaigns at the request of NHS England and NHS Improvement (NHSE&I). This generally involves the display and distribution of leaflets provided by NHSE&I; see further details below.

In addition, pharmacies are required to undertake prescription-linked interventions on major areas of public health concern, such as encouraging smoking cessation. The requirements are set out in the service specification:

Essential Service 4 – Promotion of Healthy Lifestyles (Public Health) Service Specification
Please note that changes to the requirements for health campaigns have been made since the publication of the service specification.


Mandatory health campaign topics

PSNC has agreed with NHSE&I to set the six campaign topics at a national level so that all community pharmacy contractors participate in the same campaigns, thus having a greater exposure to the target groups.

It has been agreed that the campaign topics should, wherever possible, support NHSE&I’s operational and public health priorities, such as winter pressures, smoking, obesity and alcohol.

Campaign topics in 2021/22

The topics for the six health campaigns for 2021/22 will be discussed in the negotiations for 2021/22. Once the topics are agreed by NHSE&I and PSNC, we will communicate these to contractors via this website and our other communications channels.

Campaign topics in 2020/21

At the start of 2020/21, PSNC and NHSE&I agreed that the campaigns would be temporarily suspended due to the COVID-19 pandemic and it was subsequently agreed that pharmacies would participate in two health campaigns during the rest of 2020/21, the first of which was the annual campaign which encourages eligible people to get vaccinated against flu. This campaign began in early October with campaign resources being delivered to pharmacies at that time.

Further details on the flu vaccination campaign

The second agreed national mandatory health campaign for the 2020/21 year, Help Us Help You, was cancelled.

The campaign was to be the annual pharmacy advice campaign promoting community pharmacy as the first point of call for clinical advice and support with minor illnesses. This decision was taken to cancel the campaign as the protection of and support for community pharmacy teams managing the impact of COVID-19 on local communities continued to take priority.


Collection of data on campaigns

Where requested to do so by NHSE&I, each pharmacy must record the number of people to whom information is provided as part of one of these campaigns. NHSE&I can also ask for additional information in relation to the campaign.

Any additional information to be requested will initially be discussed with PSNC. The aim of requesting additional information will be to help to evaluate the impact of the campaign and to assist with future policy development. Contractors will be notified of the additional information which needs to be collected and supplied in advance of the campaign starting.

NHSE&I can request that the information on the campaign is provided to them electronically.


PSNC guidance on provision of materials for the six public health campaigns

If leaflets and posters or other patient literature are to form part of a public health campaign, these should be provided to the community pharmacy contractor by NHSE&I or alternatively a source of free leaflets, such as the Health and Social Care Publications Orderline, could be highlighted prior to the start of the campaign. It is not a requirement of the service for the contractor to purchase leaflets or to go online and download and print leaflets.


Related resources

National Institute for Health and Care Excellence – Community pharmacies: promoting health and wellbeing (August 2018)

DHSC / Public Health England / NHS England leaflets: some publications for nationally funded public health campaigns are available to order online from the Health and Social Care Publications Orderline or by calling 0300 123 1002.

Public Health England Campaign Resource Centre: The Campaign Resource Centre brings together information for partners on all Public Health England marketing campaigns. It’s the easy way to find the latest campaign information and resources for all campaigns. Community pharmacy teams can download or order materials from this website free of charge.

 



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