Public Health (Promotion of Healthy Lifestyles)

Public Health (Promotion of Healthy Lifestyles)

Each financial year (1st April to 31st March), pharmacies are required to participate in up to six health campaigns at the request of NHS England and NHS Improvement (NHSE&I). This generally involves the display and distribution of leaflets provided by NHSE&I; see further details below.

In addition, pharmacies are required to undertake prescription-linked interventions on major areas of public health concern, such as encouraging smoking cessation. The requirements are set out in the service specification:

Essential Service 4 – Promotion of Healthy Lifestyles (Public Health) Service Specification
Please note that changes to the requirements for health campaigns have been made since the publication of the service specification.


Mandatory health campaign topics

PSNC has agreed with NHSE&I to set the six campaign topics at a national level so that all community pharmacy contractors participate in the same campaigns, thus having a greater exposure to the target groups.

It has been agreed that the campaign topics should, wherever possible, support NHSE&I’s operational and public health priorities, such as winter pressures, smoking, obesity and alcohol.

Campaign topics in 2021/22

In May 2021, contractors were asked to participate in the first mandated health campaign, a COVID-19 vaccination campaign. This was focused on informing the public about the vaccine and encouraging them to take it up when was offered to them.

The remaining health campaigns for 2021/22 are:

Health campaign topic Campaign period
Winter vaccines 22nd November to 31st December 2021
Weight management 4th January to 31st January 2022
Smoking cessation 21st February to 31st March 2022

This means that for 2021/22 there will be four mandatory health campaigns that contractors must participate in.

Winter vaccines campaign

The Winter vaccines campaign pack is the second mandated health campaign for 2021/22 (as agreed by NHS England and NHS Improvement (NHSE&I) and PSNC) and contractors must participate in this as it is part of their NHS contractual requirements.

Campaign materials for the Winter vaccines campaign should arrive in pharmacies via Royal Mail before the campaign starts on 22nd November 2021. The campaign pack includes a briefing sheet; four A4 posters; one Q&A leaflet; and one A6 shelf wobbler. Social media and digital resources for the campaign are also available.

Contractors will not be required to record the number of people to whom information is provided or any additional information for the Winter vaccines campaign. However, contractors may be asked to provide voluntary feedback at the end of the campaign.

Contractors are also reminded that they are required to have an action plan as to how the pharmacy team will promote COVID-19 vaccinations, particularly in Black, Asian and minority ethnic and low uptake communities as part of the requirements for the Addressing unwarranted variation in care Domain of the 2021/22 Pharmacy Quality Scheme. Participation in this campaign could therefore be included as an action in a pharmacy’s action plan.

If contractors have not received the campaign materials by 1st December 2021, they should email Marketing@dhsc.gov.uk stating the pharmacy’s name, address and the name of the campaign that campaign materials are missing for.


Collection of data on campaigns

Where requested to do so by NHSE&I, each pharmacy must record the number of people to whom information is provided as part of one of these campaigns. NHSE&I can also ask for additional information in relation to the campaign.

Any additional information to be requested will initially be discussed with PSNC. The aim of requesting additional information will be to help to evaluate the impact of the campaign and to assist with future policy development. Contractors will be notified of the additional information which needs to be collected and supplied in advance of the campaign starting.

NHSE&I can request that the information on the campaign is provided to them electronically.


PSNC guidance on provision of materials for the six public health campaigns

If leaflets and posters or other patient literature are to form part of a public health campaign, these should be provided to the community pharmacy contractor by NHSE&I or alternatively a source of free leaflets, such as the Health and Social Care Publications Orderline, could be highlighted prior to the start of the campaign. It is not a requirement of the service for the contractor to purchase leaflets or to go online and download and print leaflets.


Related resources

National Institute for Health and Care Excellence – Community pharmacies: promoting health and wellbeing (August 2018)

DHSC / Public Health England / NHS England leaflets: some publications for nationally funded public health campaigns are available to order online from the Health and Social Care Publications Orderline or by calling 0300 123 1002.

Public Health England Campaign Resource Centre: The Campaign Resource Centre brings together information for partners on all Public Health England marketing campaigns. It’s the easy way to find the latest campaign information and resources for all campaigns. Community pharmacy teams can download or order materials from this website free of charge.

 



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