Hub to help Pharmacists tell their NHS Frontline Stories

Hub to help Pharmacists tell their NHS Frontline Stories

May 7, 2020

PSNC and the National Pharmacy Association (NPA) have jointly created a media resource hub, to make it simpler for pharmacy teams and Local Pharmaceutical Committees (LPCs) to tell their NHS frontline stories, to newspapers and via social media.

The aim is to use the recently intensified media interest in pharmacies and medicines to reinforce key messages. These include asking the public to be courteous to under-pressure staff and to respect social distancing in pharmacies.

The new hub – www.nhsfrontline.com – contains:

  • An online form through which you can report your most positive experiences and incidents of going ‘above and beyond’;
  • Key messages for use in newspapers, online or radio/TV;
  • Social media assets and guidance on their use;
  • Template newspaper columns to personalise and send to local press;
  • A template letter, to personalise and send to local MPs;
  • Links to media and lobbying resources for LPCs; and
  • Links to media resources in Scotland, Wales and Northern Ireland, as well as England

 

Key Links

These can be personalised to apply to your local area:

For local media- Template press release for local media

For MPs- Template letter to MPs

 

PSNC has also collated social media resources to help promote positive pharmacy work. These can be found here.




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