Public health campaigns

Pharmacists play an important role in improving people’s health and wellbeing. All pharmacies take part in public health campaigns in their local area. A number offer weight management, smoking cessation and other similar services. Many pharmacies are also part of the Healthy Living Pharmacy scheme.

Public health promotion campaigns – 2020

Pharmacies should receive resources from the Central Team relating to Dry January from 31st December 2019. The Greater Manchester Health and Social Care Partnership will be sending further resources from 13th January 2020 with a focus on alcohol and pregnancy (Drymester) in January and regarding the Big Alcohol Conversation in February. Details regarding both initiatives are contained within the campaign brief.


To ensure the collection of more meaningful data for Greater Manchester, GMHSCP have now included demographic questions within the PharmOutcomes module.

The questions for this campaign incorporate  all aforementioned initiatives and now have signposting in the event that you are concerned about alcohol consumption (for anyone who answers 9+glasses/pints/22+ units on a weekly basis) :via Public Health England FAST tool

Pharmacies have until 31st March 2020 to record interventions on PharmOutcomes.


Campaign Calendar 2020

A full calendar will be available shortly.


Public health promotion campaigns – 2019

Greater Manchester commissioners have agreed the six key campaigns for pharmacies across the city region to deliver as part of the NHS pharmaceutical terms of service in 2019. Resources to help you promote the campaigns will be freely available. You may also participate in additional health promotion campaigns, as well as these six if you wish.

This campaigns calendar explains what campaigns pharmacies should run when and includes a sheet for you to record your activity on a daily basis and enter it into PharmOutcomes.

Recording your activity on PharmOutcomes

Please make sure you have entered all your campaign activity onto PharmOutcomes by the end of the subsequent month. The data you provide means we will have a real opportunity to secure new funding & commissioned services from public health by demonstrating what pharmacies do. This video explains how to record your health promotions work on PharmOutcomes.

2019 campaigns:

The Greater Manchester pharmacy health campaigns for 2019 focus on cancer awareness, prevention and early detection. You should enter all your campaigns activity onto the relevant module on PharmOutcomes (under Greater Manchester services) by the end of the month after the campaign, i.e. by 30th April for cervical cancer activity in March.

The 2019 campaigns are listed below. We will publish details of training and resources to help you deliver these campaigns nearer the time:

  • 1st-31st March: Cervical cancer awareness
  • 1st-30th April: Bowel cancer awareness
  • 15th May-15th June: Oral health awareness
  • 1st July-31st August: Breast cancer awareness
  • 1st-31st October: Stoptober
  • 1st-30th November: Men’s health awareness

Evaluation of 2018’s mandatory campaigns

You can see the fantastic work that pharmacies recorded on PharmOutcomes for some of 2018’s mandatory health campaigns in the evaluation reports below. We can’t stress enough how important it is to record your health campaigns on PharmOutcomes so we have data like this for public health commissioners – there is a real opportunity to secure funding & new pharmacy services if we can demonstrate the value of commissioning pharmacies to deliver health promotion and advice.

Measuring the impact of public health interventions in pharmacy

The Royal Society for Public Health (RSPH) has highlighted the important role that health professionals in primary care – including community pharmacy – have on promoting  public health and wellbeing.

The RSPH has issued a call to action and toolkit to help you measure the impact of your work. The call to action encourages health professionals to record everyday interventions where you promote public health messages. It also asks for Health Education England and other bodies to invest more in training and education staff for interventions of this kind, for health professionals to ‘invest’ in services that may be relevant to their patients/customers, and for NHS England to enable recording of interventions in patient records.