Public Health Campaigns 2019-20


Update from NHS England – East Midlands




Dear Pharmacist

The promotion of healthy lifestyles is an important and mandatory part of the Community Pharmacy Terms of Service for ALL pharmacies, including distance selling pharmacies.  To be consistent with other Area Teams, in future, we will be running the campaigns over a calendar year.  Therefore there are 4 health promotion campaigns to run during the rest of 2018.

Please see below for the information relating to the 2019-20 for the community pharmacy contract.  This includes links to resources.

Each year pharmacies are required to participate in up to six public health campaigns at the request of NHS England. This involves the display and distribution of leaflets provided by NHS England.

In addition, pharmacies are required to undertake prescription-linked interventions on major areas of public health concern, such as encouraging smoking cessation.

Service Specification

Public health campaign topics

PSNC has agreed with NHS England to set the six campaign topics at a national level so that all community pharmacy contractors participate in the same campaigns, thus having a greater exposure to the target groups.

It has been agreed that the campaign topics should, wherever possible, support NHS England’s operational and public health priorities, such as winter pressures, smoking, obesity and alcohol.

The following campaigns and timescales have been agreed for 2019/2020:

1) mid-February to mid-March 2019 Help Us Help You Pharmacy campaign (formerly Stay Well Pharmacy)
2) mid-May to mid-June 2019 Children’s oral health/Smile Month (in line with the training currently being incentivised by the Quality Payments Scheme)
3) September 2019 Antimicrobial resistance
4) October 2019 Stoptober
5) November/December 2019 Help Us Help You main Winter campaign (formerly Stay Well this Winter)
6) January 2020 Alcohol

To provide some local flexibility, there will be two different types of campaigns:

  • Campaigns that appear in black: These campaigns have been developed nationally; and
  • Campaigns that appear in red: These campaign topics have been agreed nationally, but allow flexibility for local NHS England teams to consider the specific patient populations that they might target these campaigns at, e.g. the Stoptober campaign materials will be used, but pharmacy teams may be asked to target pregnant women who smoke.

The antimicrobial resistance campaign (which appears in green) has the potential to fall between either of the above groups as there is other central NHS England/Public Health England work that is being developed which could inform the focus of the campaign.

Further information on the above campaigns, including which resources will be provided to pharmacies, will be available in due course.

PSNC guidance on provision of materials for the six public health campaigns

If leaflets and posters or other patient literature are to form part of a public health campaign, these should be provided to the community pharmacy contractor by NHS England or alternatively a source of free leaflets, such as the DHSC order line, could be highlighted prior to the start of the campaign. It is not a requirement of the service for the contractor to purchase leaflets or to go online and download and print leaflets.

Campaign materials attached below:

AMR – September 2019

Stoptober – October 2019

Related resources


DHSC / Public Health England / NHS England leaflets:

Some publications for nationally funded public health campaigns are available to order online from the Health and Social Care Publications Orderline or by calling 0300 123 1002.

Public Health England Campaign Resource Centre:

The Campaign Resource Centre brings together information for partners on all Public Health England marketing campaigns. It’s the easy way to find the latest campaign information and resources for all campaigns. Community pharmacy teams can download or order materials from this website free of charge.

Monitoring * (for 2018-19 campaigns):

Please find below a blank Data Collection form which you can annotate and use for each campaign for recording your interventions.  Completed Data Collection forms for each of the campaigns  should be retained at the pharmacy and a copy of the Summary Form should be completed for each of this year’s campaigns and following completion should be submitted as one sheet at the end of the year, by the end of January 2019, to NHS England East Midlands – email:

Without submission of the summary form there is no confirmation that a pharmacy has participated in the public health campaigns which form part of the essential services.  Pharmacies are advised to also retain their own copies as evidence for contractual monitoring.

Thank you for your support and full and enthusiastic participation in this important and mandatory element of the pharmacy contract.

Please do not hesitate to contact us if you have any further questions relating to these campaigns.

Primary Care Support

NHS England – East Midlands

Fosse House | 6 Smith Way | Grove Park | Enderby | Leicestershire | LE19 1SX

0113 824 9505

“High quality care for all, for now and for future generations”

If you have any questions, please contact the Primary Care Team on:

These can also be used as evidence for your HLP portfolio and used as a basis for your Health Promotion Zone

Primary Care Support

NHS England – East Midlands  

Fosse House | 6 Smith Way | Grove Park | Enderby | Leicestershire | LE19 1SX

0113 824 9592

Updated November 2020