Children’s oral health campaign


Children’s oral health campaign

April 29, 2019

Community pharmacy contractors are required to participate in the NHS England community pharmacy oral health campaign, which will run between 13th May-13th June 2019. This campaign, which coincides with National Smile Month, is one of six campaigns which has been agreed between PSNC and NHS England as part of the Community Pharmacy Contractual Framework; therefore participation in this campaign is mandatory.

Contractors will receive a delivery from Colgate-Palmolive this week (29th April-5th May 2019) which will include one A3 ‘Monster teeth’ poster (this can be displayed in the public area of the pharmacy for the duration of the campaign) and a range of supporting materials, such as leaflets and brushing charts, which pharmacy teams may wish to give to people visiting the pharmacy.

If contractors do not wish to use the Colgate-Palmolive branded materials, they can alternatively, use Public Health England’s (PHE) ‘Top 3 interventions for preventing tooth decay’ as a poster or a prompt to discuss children’s oral health with people visiting the pharmacy.

Most pharmacy teams undertook learning on children’s oral health, as part of the last Quality Payments Scheme. PHE’s ‘A quick guide to a healthy mouth in children’ also provides  a short summary of the key advice for parents and carers.

For key actions to be completed before May 13th please go to

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Update: 11th March Find the latest guidance and REVISED posters HERE

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