2020 Pharmacy Advice Campaign pack on its way

2020 Pharmacy Advice Campaign pack on its way

January 10, 2020

NHS England and NHS Improvement has announced details of its Pharmacy Advice Campaign for 2020.

Launching on Monday 20th January, the campaign will encourage the public to visit their local pharmacy for advice and support on managing minor illnesses, with a particular focus on earache, itchy eye and sore throats. The messages will be disseminated through TV and outdoor poster advertising, as well as through PR and social media activities.

The nine-week campaign sits under the wider ‘Help Us, Help You’ brand, which aims to raise awareness of various NHS providers to support self care. Whilst this is not one of the mandatory public health campaigns for community pharmacy, PSNC supports the campaign’s core messages and hopes that pharmacy teams will want to utilise this opportunity to demonstrate their value to local communities.

Look out for campaign materials

All community pharmacies will be sent a resource pack with their regular supplies from a Healthcare Distribution Association member in the next few weeks. Packs will include a campaign briefing sheet and A4 posters. Additional resources will be available via Public Health England’s Campaign Resource Centre.

Pharmacy teams should look out for the pack, which will come in a brown envelope with a green cross label (with the Help Us Help You logo branding). If you have not received your pack by Monday 3rd February, please email partnerships@phe.gov.uk

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