Flu vac campaign materials on their way to pharmacies

Flu vac campaign materials on their way to pharmacies

October 6, 2020

Public Health England (PHE) resources for the first mandated public health campaign of 2020/21, which community pharmacy contractors are required to participate in, will start arriving in pharmacies by courier from Friday 9th October 2020.

The resources, which are for the PHE annual flu vaccination campaign which launched yesterday, will be delivered in a clearly marked envelope and will include a selection of posters to enable contractors to target their flu vaccination service (where provided) and a version where they can add local information on service provision.

The campaign has been agreed between PSNC and NHS England as part of the Community Pharmacy Contractual Framework and all contractors must participate as follows:

  • If contractors have flu vaccine supplies available (or coming into stock soon), they must display at least one of each of the three posters (core creative, pregnancy and long term conditions) for one month from receipt of the materials;
  • If contractors do not initially have sufficient flu vaccine supplies, they should take a targeted approach to displaying the campaign materials from their receipt, using the posters focused on vaccinations for pregnant women and people with long term health conditions. Once sufficient flu vaccine stock is received, the contractor must then display the main “core creative” poster too. Posters should be displayed for one month;
  • If they have flu vaccine stock available or arriving soon, contractors can use the ‘empty belly’ poster to advertise upcoming clinics or explain how patients can access a vaccination;
  • If a contractor is not providing the flu vaccination service in 2020/21, they must display at least one of each of the three posters (core creative, pregnancy and long term conditions) for one month from receipt of the materials. The empty belly posters can be used to direct patients to where vaccination can be accessed.

Social media and digital media resources for the campaign are available on the PHE Campaign Resource Centre.

If contractors have not received their pack by the 16th October 2020 they should email partnerships@phe.gov.uk and include their pharmacy name, address and telephone number and state they have not received their Flu Vaccination campaign resources.



Posted in: ,


More Latest News >