Have you received your children’s oral health campaign materials?

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Have you received your children’s oral health campaign materials?

May 7, 2019

Please see this update regarding a delay in the distribution of campaign materials 

Community pharmacy contractors should have received a delivery from Colgate-Palmolive last week (week commencing 29th April 2019) which contained one A3 ‘Monster teeth’ poster and a range of supporting materials, such as leaflets and brushing charts.

The promotional materials can be used for the NHS England community pharmacy oral health campaign which will run between 13th May-13th June 2019. This campaign, which coincides with National Smile Month, is one of six campaigns which has been agreed between PSNC and NHS England as part of the Community Pharmacy Contractual Framework; therefore participation in this campaign is mandatory.

If contractors do not wish to use the Colgate-Palmolive branded materials, they can alternatively, use Public Health England’s (PHE) ‘Top 3 interventions for preventing tooth decay’ as a poster or a prompt to discuss children’s oral health with people visiting the pharmacy.

If contractors wish to use the Colgate-Palmolive promotional materials, but they have not yet received them, they should email: england.communitypharmacy@nhs.net (please include your ODS code and pharmacy address in the email).

Actions to take before the campaign begins on Monday 13th May

  1. All patient-facing staff should read the campaign letter from NHS England (which you should have received from your local NHS England team) to ensure they are familiar with the campaign and what they are required to do;
  2. Ask patient-facing staff to familiarise themselves with the messages in the ‘A quick guide to a healthy mouth in children’ so they are ready to communicate this advice to appropriate people who visit the pharmacy (usually parents or carers of children aged under five) – patient-facing staff who completed the Centre for Pharmacy Postgraduate Education’s Children’s oral health’ training assessment as part of the Quality Payments Scheme should recognise the advice relating to children under the age of five in the briefing;
  3. Patient-facing staff should discuss the likely opportunities for when they will be able to provide advice to families and carers of children under five years, for example, when someone is collecting a prescription for a child, or when they purchase a medicine for a child under five years old or purchasing products such as dummies, teething products or baby milk/food; and
  4. If your LPN has shared a list of local dental practices welcoming child patients during the campaign, or there is a local helpline to help patients find appointments, ensure this is available to all patient-facing staff so they can share this information with people who visit the pharmacy.



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