Help Us Help You Pharmacy campaign to begin in February

Help Us Help You Pharmacy campaign to begin in February

January 25, 2019

NHS England will be launching a promotional campaign on 4th February 2019 focused on encouraging the public to use their local pharmacy as their first port of call for managing minor illness.

The campaign aims to increase public recognition of community pharmacies as the appropriate choice of healthcare setting for managing minor illnesses such as coughs, colds, stomach upset, and aches and pains.

Following on from the successful ‘Stay Well Pharmacy’ campaign last year, this campaign will sit under the wider ‘Help Us Help You‘ brand.

PSNC and NHS England have agreed that this will count as one of community pharmacy’s six public health campaigns for the year, so participation in the campaign by displaying the materials is mandatory. Please ensure all members of the pharmacy team are briefed about this campaign.

Look out for campaign materials

All community pharmacies in England will be sent a resources pack during the week commencing 28th January. Packs will include a campaign briefing sheet, double-sided window sticker, shelf wobblers, poster, information cards and a leaflet dispenser.

Pharmacy teams should look out for the pack, which will come in packaging that looks like this:

Additional resources, including digital and social media assets, are available to order or download from Public Health England’s Campaign Resource Centre.

If you have any queries about the campaign or have not received the pack, please contact: partnerships@phe.gov.uk

PSNC support materials

Minor illnesses resource hub
Community pharmacy teams may wish to familiarise themselves with PSNC’s one-stop resources hub, which links to all the most up-to-date clinical resources on managing minor illnesses, and identifying red flag symptoms.

 



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