PHE launches ‘Better Health’ campaign to encourage weight loss

PHE launches ‘Better Health’ campaign to encourage weight loss

July 27, 2020

Public Health England (PHE) has today (Monday 27th July) launched a new health campaign to help ‘reset’ the nation’s health, and is calling on pharmacy teams’ support.

Following on from the recent Government announcement on plans to tackle obesity, the ‘Better Health’ campaign will appear across TV, radio, digital channels over the next few weeks, as well as appearing on public billboards and social media.

The COVID-19 pandemic has increased public interest in health, providing a unique opportunity for people to address their personal health goals by losing weight, quitting smoking, drinking less and looking after their mental health. Excess weight in particular makes it harder for the body to fight against diseases like cancer, health disease and COVID-19.

With nearly two-thirds (63%) of UK adults classed as overweight or obese, the Better Health campaign will initially focus on providing a range of tools and resources to support people to lose weight. These include a new NHS 12-week weight loss plan app and discounts with a number of well-known weight management providers. Further information is available from a new webpage:

Community pharmacy involvement

PHE is calling on community pharmacy teams to help support this campaign, recognising their unique ability to reach more vulnerable groups and to tie in public health messaging with their own services.

Further information and resources – including a campaign PR toolkit and social media animations – can be found in the PHE Campaign Resource Centre.

Healthy Living Pharmacy (HLP) teams may wish to host a health awareness event linking to this campaign as part of their ongoing health promotion activities; more information can be found on the PSNC health promotion ideas page.

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