Flu Vaccination – information for LPCs
Flu Vaccination – information for LPCs
This page contains information and advice for LPCs on the Flu Vaccination Advanced Service. Additional guidance and support aimed at community pharmacy contractors and their teams is available via the flu vaccination hub page.
LPCs may want to consider:
- supporting contractors, for example, through regular communications about service updates and by highlighting training options and other resources;
- hosting a training event for any pharmacists who need it locally;
- patient communications to highlight the service, for example, LPCs may wish to organise an event with local press when the service launches; and
- what meetings with local stakeholders might be helpful to ensure that as many patients are possible receive NHS flu vaccinations.
Flu Vaccination Service 2018/19 promotional toolkit
To support LPCs in matching the incredible success of last year’s service, PSNC has once again developed a wide range of resources to help with communications and marketing. In the sections below there are resources which aim to gain interest from the local media, as well as more general information intended for patients and the public.
Part 1: Service launch
PSNC Briefing 045/18: Flu Vaccination Service template press release
This PSNC Briefing contains a template press release which provides some suggested text for LPCs to use with local media outlets at the launch of the service to promote the community pharmacy flu service. The template includes areas where LPCs may wish to include local information, plus quotes from a local community pharmacist and an LPC representative.
PSNC presentation on the Flu Vaccination Service 2018/19 (PowerPoint)
This presentation, based on the recent Flu Vaccination Service webinar, can be used by LPCs who wish to provide additional training to community pharmacy contractors and pharmacy teams on the Flu Vaccination Service. A PDF of the presentation is also available.
Flu Vaccination Service advert templates
You may also wish to generate interest amongst the local population by promoting the community pharmacy service in local newspapers and magazines. This document includes both A4 and A5 sizes, as well as black-and-white options, to fit a variety of advertising budgets.
PSNC Briefing 050/15: Template radio scripts to promote national pharmacy flu vaccination service
The LPC may also wish to consider working with a local radio station to produce some adverts. This PSNC Briefing was issued when the national service first began, but the template scripts are still relevant.
Part 2: Reaching out to local stakeholders
Promoting the service to local charity support groups will help increase their members’ awareness of the importance of having a flu vaccination and that the NHS Flu Vaccination Service is widely available in community pharmacies as well as from GP practices. The following resources have been created to help LPCs.
- A list of suggested national charity support groups;
- A template email to send to local charity support groups; and
- A template PowerPoint presentation which can be modified to suit the needs of your event.
PSNC Briefing 068/17: Services Infographic – Community Pharmacy NHS Flu Vaccination Service 2016/17: The patient verdict could also be used if LPCs intend to contact local charities/organisations about the Flu Vaccination Service (NHS England has not yet published the patient questionnaire data from the 2017/18 flu season – PSNC will publish a new infographic for 2017/18 when the data is made available).
Promoting the service to umbrella local care provider support organisations and other stakeholders will help increase awareness that care/nursing home, domiciliary care and hospice care workers can now have a flu vaccination in a community pharmacy. The following resources have been created to help LPCs.
- Letter to umbrella local care provider support organisations
- Letter to stakeholders (Directors of public health, Clinical Commissioning Groups, Local Medical Committees)
Arranging an MP or local councillor visit to a community pharmacy to showcase the service can be a great way to engage with local politicians as well as generating media interest in it. The following resources have been created to assist LPCs in hosting a visit.
- MP Visit Guidance – this guidance includes a template letter and press release for an MP flu vaccination visit;
- A how-to guide to organising an MP flu vaccination visit
LPCs may want to consider using social media networks, such as Twitter, to promote the Flu Vaccination Service. The following resources are available to support you in using this method of communicating with patients or other stakeholders.
- Flu Vaccination Service tweets template (NHS England has not yet published the patient questionnaire data from the 2017/18 flu season – PSNC will update the tweets relating to patient satisfaction so they relate to the 2017/18 service after this is published).
- PSNC Briefing 001/17: Social media guide for community pharmacy teams and LPCs
- PSNC’s Making the most of social media webinar (on-demand)
Additionally, to support the sharing of best practice, please see further examples of promotion from other LPCs.
Part 3: Responding to queries
PSNC Briefing 046/18: Flu vaccination: The benefits of a community pharmacy service
To support LPCs in providing information and statistics to patients and local stakeholders, PSNC has developed this briefing which sets out the evidence we have for community pharmacy flu vaccination services, showing that they can effectively augment the vaccination service provided by GP practices.
PSNC Briefing 047/18: Flu vaccination: Responsive Lines for LPCs
Finally, these lines may be useful to LPCs who experience negativity from local doctors or Local Medical Committees (LMCs) about the recommissioning of the Flu Vaccination Service.