Healthy Living Pharmacy: Holding an awareness event/campaign on antibiotic resistance

The below tools can be used to gather information to gather data on antibiotic resistance in their local area:

• Public Health England (PHE) published the AMR local indicators tool to raise awareness of antibiotic prescribing, antimicrobial resistance (AMR), healthcare-associated infections, infection prevention and control as well as antimicrobial stewardship 

• Antibiotic resistance page on the Community Pharmacy England website

• Communicating with patients page on the Community Pharmacy England website

• Healthy Living Pharmacies page on the Community Pharmacy England website

• Community Pharmacy England Briefing 032/19: Healthy Living Pharmacy – Holding a health promotion event/campaign

• Community Pharmacy England Briefing 010/17: Updated NHS Identity Guidelines – NHS logo use by pharmacies

• Community Pharmacy England on-demand webinar: Making the most of social media

• Social media guide for community pharmacy teams and LPCs 

• Public Health England – Healthmatters: antimicrobial resistance

• World Health Organization – Key facts

• BMJ Learning – Motivational interviewing in brief consultations

• e-Learning for Healthcare – Antimicrobial resistance

• e-Learning for Healthcare – Population Wellbeing Portal

• e-Learning for Healthcare – Making Every Contact Count e-learning

• FutureLearn – Understand antimicrobial stewardship (six-week e-learning course)

• P3 – Public health awareness campaigns with impact (requires log-in)

• Public Health England – Antimicrobial prescribing – resources for professional development and practice 

• Public Health England and the British Society for Antimicrobial Chemotherapy (BSAC) have worked with primary care colleagues to develop a series of seven free TARGET antibiotics webinars. Originally hosted as live webinars, these learning modules are now available as un-facilitated learning courses, each containing presentations, recorded panel discussions and a host of referenced material and learning resources

• Royal College of General Practitioners – TARGET antibiotics toolkit: this is aimed at for primary care colleagues and includes training resources as well as information leaflets to provide to patients

• The Centre for Pharmacy Postgraduate Education has a number of programmes available on antimicrobial resistance

• Members of the public and healthcare professionals are encouraged to become an Antibiotic Guardian to fight the overuse or incorrect use of antibiotics

• Educate or inform patients on self-care and how self-limiting conditions can be treated without antibiotics effectively – refer to the Community Pharmacy England Holding an awareness event/campaign on self-care page for tips and ideas

• Encourage patients to complete the Antibiotic Guardian Quiz to test their knowledge on the topic

• Use the campaign planning resources from the European Antibiotic Awareness Day initiative

Social media

If you are using social media as part of your campaign,:

• PHE has created an online quiz which can easily be shared via email or via social media www.bit.ly/antibioticquiz. The results of this quiz were used in 2015/16 to help assess awareness on antibiotic resistance across the UK.

• The blog ‘10 reasons you should be worried about antibiotic resistance’ can also be shared in this way.

• Example social media messages for the campaign can also be found in the Resources toolkit (page 16).

• If you use Twitter to promote the campaign, remember to use the #AntibioticGuardian hashtag.

• If you are on Twitter and are an Antibiotic Guardian you can also add a Twibbon to your profile picture to show your support for the campaign.

• e-Learning for Healthcare – All Our Health programme

• Facebook – Making Every Contact Count (MECC) Community

• Health Education England – Making Every Contact Count

• The NHS Website – Antibiotics