Public Health (Promotion of Healthy Lifestyles)

Public Health (Promotion of Healthy Lifestyles)

Each year pharmacies are required to participate in up to six public health campaigns at the request of NHS England and NHS Improvement (NHSE&I). This involves the display and distribution of leaflets provided by NHSE&I; see further details below.

In addition, pharmacies are required to undertake prescription-linked interventions on major areas of public health concern, such as encouraging smoking cessation. The requirements are set out in the service specification:

Essential Service 4 – Promotion of Healthy Lifestyles (Public Health) Service Specification


Mandatory public health campaign topics

PSNC has agreed with NHSE&I to set the six campaign topics at a national level so that all community pharmacy contractors participate in the same campaigns, thus having a greater exposure to the target groups.

It has been agreed that the campaign topics should, wherever possible, support NHSE&I’s operational and public health priorities, such as winter pressures, smoking, obesity and alcohol.

At the start of 2020/21, PSNC and NHSE&I agreed that the campaigns would be suspended due to the COVID-19 pandemic. We have now agreed that community pharmacies will need to participate in two health campaigns during the rest of 2020/21, the first of which will be the annual campaign which encourages eligible people to get vaccinated against flu.

This campaign will begin in early October with campaign resources being delivered to pharmacies at that time (further details on the campaign materials and delivery schedule will be published when they are available).

A second campaign, which will focus on the management of winter illnesses, is expected to take place in the New Year; further details will be provided on the timings of this campaign as soon as they are confirmed.


PSNC guidance on provision of materials for the six public health campaigns

If leaflets and posters or other patient literature are to form part of a public health campaign, these should be provided to the community pharmacy contractor by NHSE&I or alternatively a source of free leaflets, such as the DHSC order line, could be highlighted prior to the start of the campaign. It is not a requirement of the service for the contractor to purchase leaflets or to go online and download and print leaflets.


Related resources

National Institute for Health and Care Excellence – Community pharmacies: promoting health and wellbeing (August 2018)

DHSC / Public Health England / NHS England leaflets: some publications for nationally funded public health campaigns are available to order online from the Health and Social Care Publications Orderline or by calling 0300 123 1002.

Public Health England Campaign Resource Centre: The Campaign Resource Centre brings together information for partners on all Public Health England marketing campaigns. It’s the easy way to find the latest campaign information and resources for all campaigns. Community pharmacy teams can download or order materials from this website free of charge.



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