Public Health (Promotion of Healthy Lifestyles)

Public Health (Promotion of Healthy Lifestyles)

Each financial year (1st April to 31st March), pharmacies are required to participate in up to six health campaigns at the request of NHS England and NHS Improvement (NHSE&I). This generally involves the display and distribution of leaflets provided by NHSE&I; see further details below.

In addition, pharmacies are required to undertake prescription-linked interventions on major areas of public health concern, such as encouraging smoking cessation. The requirements are set out in the service specification:

Essential Service 4 – Promotion of Healthy Lifestyles (Public Health) Service Specification
Please note that changes to the requirements for health campaigns have been made since the publication of the service specification.


Mandatory health campaign topics

PSNC has agreed with NHSE&I to set the six campaign topics at a national level so that all community pharmacy contractors participate in the same campaigns, thus having a greater exposure to the target groups.

It has been agreed that the campaign topics should, wherever possible, support NHSE&I’s operational and public health priorities, such as winter pressures, smoking, obesity and alcohol.

Campaign topics in 2021/22

The topic for the first health campaign for 2021/22 has been agreed (see below) and the focus of the other campaigns will be discussed in the negotiations for 2021/22. Once the topics are agreed by NHSE&I and PSNC, we will communicate these to contractors via this website and our other communications channels.

First mandated health campaign of 2021/22: COVID-19 vac

NHSE&I and PSNC have agreed that contractors will be asked to participate in a COVID-19 vaccination campaign as the first mandated health campaign for 2021/22, which contractors must undertake, as part of their NHS contractual requirements.

This will be part of the recently launched ‘Join the Millions’ national advertising campaign, for which specific materials are being produced for both community pharmacies and general practices.

The campaign focuses on informing the public about the vaccine and encouraging people to take it up when it is offered to them. The  campaign materials will arrive in pharmacies between Thursday 13th and Tuesday 18th May 2021.

The campaign packs will include:

  • A pharmacy team briefing sheet explaining what the materials are and how to use them;
  • An information leaflet for use with patients, answering commonly asked questions;
  • Posters; and
  • A window sticker.

Any questions about the campaign can be emailed to ENGLAND.CommunityPharmacy@nhs.net.


Collection of data on campaigns

Where requested to do so by NHSE&I, each pharmacy must record the number of people to whom information is provided as part of one of these campaigns. NHSE&I can also ask for additional information in relation to the campaign.

Any additional information to be requested will initially be discussed with PSNC. The aim of requesting additional information will be to help to evaluate the impact of the campaign and to assist with future policy development. Contractors will be notified of the additional information which needs to be collected and supplied in advance of the campaign starting.

NHSE&I can request that the information on the campaign is provided to them electronically.


PSNC guidance on provision of materials for the six public health campaigns

If leaflets and posters or other patient literature are to form part of a public health campaign, these should be provided to the community pharmacy contractor by NHSE&I or alternatively a source of free leaflets, such as the Health and Social Care Publications Orderline, could be highlighted prior to the start of the campaign. It is not a requirement of the service for the contractor to purchase leaflets or to go online and download and print leaflets.


Related resources

National Institute for Health and Care Excellence – Community pharmacies: promoting health and wellbeing (August 2018)

DHSC / Public Health England / NHS England leaflets: some publications for nationally funded public health campaigns are available to order online from the Health and Social Care Publications Orderline or by calling 0300 123 1002.

Public Health England Campaign Resource Centre: The Campaign Resource Centre brings together information for partners on all Public Health England marketing campaigns. It’s the easy way to find the latest campaign information and resources for all campaigns. Community pharmacy teams can download or order materials from this website free of charge.

 



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