September 23, 2020
Did you know that if a smoker can quit for 28 days, they are five times more likely to quit for good?
The Stoptober campaign will run from 1st October to 31st October 2020, but as with previous campaigns, it will begin with a ‘rally’ phase which aims to encourage smokers to prepare for quitting on 1st October. This will be followed by a ‘support’ phase which runs throughout October to help them sustain their quit attempt.
This year the campaign will be positioned as part of the new ‘Better Health’ brand and will focus on the positive impact that quitting smoking has on lung health.
Public Health England (PHE) have released resources to support promotion of the Stoptober campaign, which can be downloaded now from the Campaign Resource Centre. Resources include pharmacy resource packs, posters in a range of formats, digital screens, social media assets, web banners and an email signature to help amplify the campaign locally.