NHS Choices


NHS Choices is a “what you see is what you get” style website displaying essential relevant information that the customer can view clearly. It is one of FOUR Gateway Criteria for the Quality Payment Scheme and is also a free and easy way to advertise your pharmacy services.

Customers can search for a pharmacy; the services provided and read or leave reviews visible to the public. It is important to respond to reviews, especially negative ones as they can have a detrimental effect on your business and it is also good for pharmacy/patient relations.

The 111 service will also use NHS Choices to signpost patients to pharmacies for self-care.

You can manage and personalise your pharmacy’s profile adding:

  • Pharmacy address,
  • staff and contact details (phone number, email, website),
  • opening hours **including Bank Holiday opening hours** (required for Gateway criteria)
  • services you provide – Flu, EHC, smoking cessation, HLP, Healthchecks etc
  • parking and accessibility
  • signposting to local services

All organisations have a profile template on NHS Choices and should have received their account, user name and password.

If you want to find out who the administrator is for your organisation or wish to change the designated person, email the Service Desk via nhschoicesservicedesk@nhs.net
To search and view your Pharmacy click here
The professional section of the NHS Choices website is here

Having an up to date NHS Choices page is one of the Gateway Criteria for the Quality Payment Scheme. If you do not keep it updated, you will not qualify for any Quality Payments.

For more information on how to meet the NHS Choices Gateway Criteria visit the PSNC Quality Payment page for NHS Choices – click HERE

If you do not already have access to manage your NHS Choices page, you must apply NOW!