Public messaging

Public messaging

Healthcare providers have a vital role to play in communicating key messages to the public about the COVID-19 pandemic.

Display materials for community pharmacies

A range of resources highlighting Government messaging have been produced for a variety of NHS settings. There are some pharmacy-specific materials as well as more general healthcare information. Pharmacy teams are encouraged to download and use these resources, where possible, to give a consistent message to the community.

View all NHS campaigns and materials
Browse the full collection.

IPC face covering resources
To reinforce the message that visitors to healthcare settings, including community pharmacies, still need to wear a face covering after 19th July 2021.

Do not enter poster
To warn those with symptoms or a positive COVID-19 test result not to enter.

Information for patients

For information about COVID-19, or if someone thinks they might have it, they can visit

To get medical help, you are advised to visit NHS 111 online via if possible, rather than phoning.

Public information about the Government response to COVID-19 is available from

Health Education England has collated other information resources for patients on their library website.

CHM advice on ibuprofen and coronavirus

Other information that might be of use to the public at this time

EPS pharmacy nominations via NHS App: The NHS App now has a new feature that allows patients to view and change their EPS pharmacy nomination. Having a pharmacy nomination in EPS removes the need for patients to collect FP10s from GP practices and drop them off at a pharmacy, supporting the public to observe social distancing.

Chloroquine and Hydroxychloroquine: The Medicines and Healthcare products Regulatory Agency (MHRA) has issued a press release to clarify that neither product is licensed for the treatment or prevention of COVID-19. Similarly the Royal Pharmaceutical Society (RPS) has recently stated that it “does not currently endorse the use of chloroquine and hydroxychloroquine to treat COVID-19 given the very limited robust data on efficacy and safety.”

Advice for smokers and vapers: Public Health England (PHE) has released advice for smokers and vapers that could be used by healthcare professionals to encourage patients to quit smoking in light of the COVID-19 outbreak. Based on mixed and developing evidence, PHE released the advice which could be used as part of Very Brief Advice (VBA) approaches to support patients.

Supporting carers during the COVID-19 pandemic

The Carers Trust has reported that some carers have had difficulty coping with some of the changes pharmacies have had to make during the COVID-19 pandemic – including queuing outside the pharmacy as a result of social distancing measures and difficulty in accessing and arranging medicines delivery slots. Some young carers have also reported being turned away from pharmacies.

Pharmacy teams will already be providing support and information to assist carers and making necessary adjustments to support carers and the cared for when they enter the pharmacy. But in addition, the Carers Trust – in partnership with the Royal Pharmaceutical Society and PSNC – are asking pharmacy teams to consider the following actions to support carers in the community:

  • Allowing 2 people into the premises when the carer has no choice but to take the person being cared for to the pharmacy with them;
  • Consider prioritising carers of vulnerable / shielding people for medicine delivery slots; and
  • Review the Royal Pharmaceutical Society’s guidance on ‘Children collecting medicines from a pharmacy‘ and recognise that, for some families, young carers are the only people able to collect medicines in the household.

guide has also been published to support unpaid carers to make the most out of their pharmacy team. It sets out helpful hints and tips for carers including:

  • Ordering prescriptions at least seven days before they are needed;
  • Only ordering as much medicine as needed;
  • Checking dispensing hours before visiting a pharmacy;
  • Asking family, friends or a local action group to help if you’re unable to collect a prescription;
  • Making an emergency plan in case you become unwell and cannot collect medication; and
  • Making sure you know the full name, address and date of birth for anyone you’re collecting a prescription for and bringing ID with you.

Signposting patients to clinical C-19 studies

Community pharmacists and their teams are being encouraged to support the nation’s fight against COVID-19 by signposting patients with suspected or even confirmed SARS-COV-2 infection to the PRINCIPLE trial.

The PRINCIPLE trial platform is a UK-wide priority trial to find treatments for COVID-19 and the only one based in primary care.

It is designed to test a range of treatments in the community, with treatment arms that can be stopped, replaced or added. Currently it is evaluating usual care alone versus usual care plus colchicine; or usual care plus favipiravir.

The trial is being run by the University of Oxford and is funded by UK Research and Innovation and the Department for Health and Social Care through the National Institute for Health Research.

Eligible patients are people who have been experiencing COVID-19 symptoms for less than 15 days who are:

  • aged 65 or over;
  • 18 to 64 and experiencing shortness of breath as part of COVID-19 illness; or
  • 18 to 64 with an underlying health condition.

They can be signposted to to register for the trial.

Pharmacies can support the recruitment of patients by signposting eligible patients to the trial website and by displaying a poster to highlight the potential for people to participate.

Pharmacies can request promotional materials for the trial by completing a short Google form.

Further information on how pharmacy teams can support the research

Return to the main COVID-19 hub page.

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