National and local media outlets are showing considerable interest in the COVID-19 pandemic and PSNC has been working to provide relevant information and comment to journalists.
Resources to use with local media
Support for LPCs and pharmacy teams on gaining media interest in the role of community pharmacies during the pandemic is provided below. For further support with media queries, please contact the PSNC Communications Team by emailing email@example.com
Other resources shared by LPCs
Some LPCs have produced their own resources, such as template letters etc. and others may find these useful for their own communications work. Please follow this link to the ideas sharing page in the LPC Members Area to take a look at other COVID-19 resources LPCs have contributed.
As well as being in regular contact with Pharmacy Minister Jo Churchill, PSNC has been working with the other pharmacy organisations on MP engagement, taking advice from Lexington Communications on COVID-19 related Parliamentary work. We are expecting further media coverage and to build more support for community pharmacy in the coming weeks.
BBC Radio 4’s Today programme (7th April):
PSNC Chief Executive Simon Dukes discussed the national medicines delivery service for shielded patients, raising concerns that current plans could leave vulnerable people at risk from fraudsters and potentially without their medicines. PSNC Committee Member Mark Burdon also spoke about the impact of the situation on his mental and physical health, as well as on his pharmacy’s bank balance.
The Times (2nd April): reports that intimidated pharmacists are having to call the police as frustrated patients are becoming abusive.
The Mail (25th March): Featuring a piece showing a pharmacist – fully covered in protective clothing – delivering medicines to a patient’s home. The photos also show how the pharmacist is practicing social distancing measures while making the delivery.
BBC News (24th March): A video piece, Inside a pharmacy coping with coronavirus, was published in which Marc Borson, a community pharmacist in Manchester, explains what it is like on the frontline.
The Mail (24th March): Pharmacies say they are worried they have been ‘completely forgotten’ by the government due to inadequate supplies of PPE.
iNews (23rd March): Pharmacies are urging people to stop stockpiling medicines and medical devices.
The Sun (23rd March): The paper reported pharmacies are running critically low on crucial drugs after it saw an urgent memo to Boots staff which warned that that its supplies of paracetamol could be exhausted by the end of the week.
The Sunday Times (22nd March): PSNC Committee Member Garry Myers was interviewed for an article focusing on the surge in demand for painkillers. The piece explained that the volume of work for pharmacies had doubled overnight, leaving them “on the brink of collapse”.
BBC Radio 4’s Today programme (16th March):
PSNC Chief Executive Simon Dukes discussed the impact of the COVID-19 outbreak on the community pharmacy sector, calling for urgent investment in community pharmacies to support them through this unprecedented situation.